Audience Targeting in Experience Cloud (Aura Site)
Audience targeting in Experience Cloud (formerly known as Community Cloud) allows you to personalize the content and user experience for different groups of users based on their characteristics, behaviors, or attributes. This functionality enables you to create tailored experiences for specific audiences, improving engagement, satisfaction, and conversion rates. Audiences are sets of criteria used to define community member segments. Use them to keep your community members engaged by offering them personalized, relevant content in a customized community. Say that a company offers a product that is different in different regions. Rather than creating different communities, the community manager could simply create different experiences in the same community. Using Experience Builder, the community manager can apply sets of criteria to pages, components, branding sets, CMS collections, navigation menus, or tile menus. What members see varies depending on their location. The criteria incl...