Audience Targeting in Experience Cloud (Aura Site)

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Audience targeting in Experience Cloud (formerly known as Community Cloud) allows you to personalize the content and user experience for different groups of users based on their characteristics, behaviors, or attributes. This functionality enables you to create tailored experiences for specific audiences, improving engagement, satisfaction, and conversion rates.

Audiences are sets of criteria used to define community member segments. Use them to keep your community members engaged by offering them personalized, relevant content in a customized community.

Say that a company offers a product that is different in different regions. Rather than creating different communities, the community manager could simply create different experiences in the same community. Using Experience Builder, the community manager can apply sets of criteria to pages, components, branding sets, CMS collections, navigation menus, or tile menus. What members see varies depending on their location. The criteria include:

  • Profile
  • Location
  • Domain
  • User Object
  • Record Type
  • Permission

Here is an example -the ask is to display different promotional images based on the User’s Location. This can be easily achieved using the Salesforce Target Audience OOTB feature.

Users are from the European Region











Users are from the US Region

A Few more audience targets example



To assign audience criteria to a page variation.

Let’s say you want to display different Home Pages based on User's Country

In-Page Manager, select the page you want to edit.







Click on Duplicate / New Page Variation









Created two different pages - One for USA and another one for CANADA







From the Menu Bar, you can switch the Page and Make changes to it based on the Country







Set the Audience, based on the Current Logged User Country











Select Country in the Audience Criteria









PS - Similarly we can do it for the USA.

To update the visibility settings, Please publish your community and test the page variations by logging in as different users/contacts from CANADA /USA.

Salesforce Links

Personalize the Community Experience with Audience Targeting

Personalization Using Audience Targeting

Manage Audiences in Communities


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