Set Up Google Analytics 4 for eCommerce Tracking

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Recently, there was a requirement to enable eCommerce Tracking for our B2B Sites to collect information about the shopping behavior of our users visiting sites.

Some of them are - 

  • Purchase Tracking
  • Abadnbodn Cart
  • Items added to the Shopping Cart
  • Removing Items from the Shopping Cart
  • Checkout Process

Here are some of the links to start with and make sure you already have Google Analytics and E-commerce Configurations completed

Make sure you've added the Google Analytics: GA4 Configuration tag to your website and can access Analytics and the website source code.



Please make sure to add the Gtag script in the Head Markup




















e:g:

Add Items to the Shopping Cart - 

Add a script in LWC to create the following payload and delegate an event
















you can use Tag Assistant Companion to review the data in real-time.







































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